|There was a bit of a problem with the first take - the parachute failed to open with this result. Happily the next take was OK and the hero really did drive off in the car that came out of the plane.|
Click this link to see the finished ad. from Skye Poir's 'MGB Experience'.
MG historian David Knowles brought it to their attention that a MG had been almost twice as high... 25 years ago.
From the text of his book - The MGB - it records that in late 1978, as the 1979 model year MGB made its appearance, the wide open theme remained, but the special gimmick this time was a giant red hot-air balloon.
The MGB had been converted to a gondola, with steel bars welded to the front and rear of the body, which allowed the car to be suspended precariously beneath the balloon on four steel cables.
A propane gas cylinder was installed in the boot, while the "burn" controls were in the car interior.
The ensemble - which the company had to register with the Federal Aviation Authority as an "experimental aircraft" - was flown to 1,981 metres as part of another bold thirty second television advertisement, breaking the record for the heaviest lift by a hot-air balloon in the process.
CitroŽn must be feeling somewhat deflated, having issued communications about their assumed success.